Books and Cases


Groenland, E. & Dana, L. (2019). Qualitative Methodologies & Data Collection Methods: Toward Increased Rigour in Management ResearchLondon: World Scientific.

Hisrich, RD. (2013). International Entrepreneurship: Starting, Developing, and Managing a Global Venture, Thousand Oaks, CA: Sage Publications Inc.

Hisrich, RD, McDougall, PP and Oviatt, BM. (1996). Cases in International Entrepreneurship, Chicago, IL: Richard D Irwin.

Rasmussen, E. (2024). Cases on Born Global, Edward Elgar Publishing, Inc., Massachusetts, USA.

Verdelho, V. & Silva, S. (2019). The Business Case Roadmap: how to implement the business case – the execution challenge, Actual Editora: Coimbra.

Verdelho, V. and Silva, S. (2018). The Business Case Roadmap: from the idea to the business case, Actual Editora, Grupo Almedina, Coimbra.

Zhuplev, A. (2018). Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset. Business Expert Press: New York.

Zucchella, A., Hagen, B. & Serapio, M.G. (2018). International Entrepreneurship. Edward Elgar Publishing: Northampton, Massachusetts.

Wach, K. Ed. (2019). Internationalization of Firms in the International Entrepreneurship Perspective. Warsaw, Poland: PNW.


The Rise and Fall of an International New Venture: The Case of an Online Medical Tourism Platform

Authors: Sascha Treutler, Lasse Torkkeli

Thomas moves to Colombia. He teams up with Daniel to create an Internet platform on which hospitals, clinics, and doctors from Colombia can offer their services to patients from the US. The promotion of medical tourism is a priority for the local government. Thomas decides to outsource the design and programming of Flyclinic’s Internet platform. This proves to be challenging. The initial launch of the website is delayed by eight months, and making hospitals and clinics sign the contract for use of the platform proves to be difficult. This causes Thomas to rethink the business model. Thomas questions whether the health-care providers in Colombia are interested in medical tourism at all. Flyclinic eventually enters into what Thomas calls a “starvation mode.”

Case citation: Fuerst, Sascha & Torkkeli, Lasse (2019). The rise and fall of an international new venture: The case of an online medical tourism platform. In P. Reyes-Mercado & G. J. Larios-Hernández (Eds.), Reverse Entrepreneurship in Latin America: Internationalization from Emerging Markets to Developed Economies, (pp. 7-27). London: Palgrave Macmillan.


Authors: Susana Costa e Silva, Maria Elo

New business environment is changing and influencing not only the consumer business, but also B2B sectors and their ways of functioning. In this ever changing scenario, new ventures and SMEs are turning their vulnerabilities and size constrains into competitive advantages. The case can be used to illustrate how  SMEs operating in B2B can address these challenges with efficient social media usage

Nata Pura

Authors: Susana Costa e Silva,  Maria Elo

This is a case focusing on a Portuguese firm that has built its internationalization strategy based on exporting a traditional product – pastel de nata – using innovative solutions.

The case gives students the opportunity to explore the following questions:

  • How can a startup innovate in a traditional product for a brand crossover?
  • How can the development of partnerships assist in producing and promoting pastel de nata?
  • How can diaspora networks foster the distribution of an ethnic product?

Qualtrics: Rapid International Expansion into a Global Firm

Author: Esther Tippmann and Sinéad Monaghan

This case and teaching note can be used for the following learning objectives:

(a)    To introduce the entrepreneurial models of rapid international expansion

(b)    To explore elements associated with the market selection and prioritization process

(c)     To discuss the challenges of developing substantial subsidiary and EMEA region operations within a condensed period of time and deriving suitable recommendations

(d)    To understand the differences between traditional internationalization processes (slow and cautious) and entrepreneurial/rapid internationalization

The case is available at Harvard Business Publishing.

EcoRegió Catalonia: Internationalizing Sustainable Regional Citizen Shareholder Ventures

Author: Tomislav Rimac of LUISS Guido Carli University, Rome

This case and teaching note can be used for the following learning objectives:

(a) to assess transferability and growth opportunities in different foreign markets of social ventures by applying embedded sustainability strategies from one market to another;

(b) to analyze the role of external agents acting as imitators and catalysts of internationalization;

(c) to explore social franchising as a specific market entry strategy; and

(d) to theorize about replication as an internationalization mode for social ventures.

ESC: Firm Growth Through Internationalization

Authors: Simon Harris of the University of Edinburgh and Margaret Fletcher of the University of Glasgow

This case and teaching note are about the growth and internationalization of a service firm and deals with the role of networks, partners and partner formation, the liabilities of foreignness and how firms acquire knowledge during the internationalization process.

Seepia Games: Planning a Launch Strategy for a New Collectible Card Game

Authors: Olli Kuivalainen, Heini Vanninen and Sami Saarenketo at the School of Business and Management at Lappeenranta University of Technology (LUT), Finland.

This case and teaching note can be used for the following teaching objectives:

(a) to assess possible international opportunities for a new product launch in the case of a small resource-constrained company which is operating n a global market;

(b) to analyze the available distribution channels and role of distributors and/or partners, i.e. various platforms, for the success of internationalization;

(c) to explore the role of standardization and adaptation in entrepreneurial international marketing strategy; and

(d) to theorize the choice of internationalization strategy (or internationalization pathways) for a small resource-constrained digital product-based company.

Growth Challenges of Small Manufacturing Ventures from Emerging Economies: The Evidence from Moldova

Author: Romeo Turcan, Aalborg University, Denmark

This case and teaching note focus on the issues and challenges of starting a small, family-owned, manufacturing company from an emerging economy, and of internationalizing such a new
venture from inception. They can be used for the following objectives:

(a) To explore the nature of international entrepreneurship in a fast-growing manufacturing international new venture.

(b) To explore organizational, management and strategic issues within the venture and the external – national and international – environment it operates in.

(c) To explore tensions and interrelationships between internationalization, market entry and market development, product portfolio development, growth strategies decisions.

One Response

  1. Excellent case studies. They are really worthy because they let understand IE issues , concepts and theories in real contexts