New IE Textbook

Global Entrepreneurship and Innovation, co-authored by ie-scholars Dr. Sarika Pruthi (San Jose State University) and Dr. Jay Mitra (University of Essex), is a comprehensive textbook aimed at courses related to international entrepreneurship.

Written in an accessible style, it is designed to help students develop a global mindset by drawing on theory, research, examples and case studies.

The book has a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well- known international brands such as Amazon, Dyson and Uber.

More information about the book and the accompanying resources can be here.