New IE Articles — October 2023

International Business Review – Volume 32 (Issue 6), DOI:

Liminality and developmental process of learning advantage of newness of early internationalizing firms

Appiah, Emmanuel Kusi, Tamara Galkina, Peter Gabrielsson

Extant internationalization studies have devoted limited attention to the dynamics of the learning advantage of newness (LAN), which we, in response, investigate through the process approach and the novel lens of the concept of liminality. We conduct a longitudinal multiple-case study of five Finnish internationalizing firms. We inductively derive a process model that shows how the underlying liminal factors, such as international opportunity scaffolding activities, learning from communitas, and rituals, contribute to the development of learning advantage of newness. Originating in anthropology, the liminality perspective offers a novel perspective on LAN of early internationalizing firms. We also provide directions for future.

Journal of International Marketing – Volume 31 (Issue 4), DOI:

Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization

Yang, M., Gabrielsson, P., & Andersson, S.

Digitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global marketplace is limited. Drawing on social network theory, the authors investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence small and medium-sized enterprise (SME) internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. This study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept and exploring its important role in SME internationalization.

International Marketing Review — Volume 40 (Issue 7), pp. 22-44. DOI:

Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms. 

Yang, M., & Leppäaho, T.

The authors aimed to contribute to the interface of comparative international entrepreneurship and international marketing by exploring the micro-foundations and micro-processes of network bricolage aimed at international market entry among the entrepreneurs of small biotechnology firms. The research questions of the study are (1) How do the international entrepreneurs of small firms act and use their domestic and/or international networks for new market entry? (2) How are the micro-foundations and micro-processes of networking similar or different between individuals from different countries?

European Journal of International Management – Volume 21 (Issue 3), pp.509 – 538. DOI: 10.1504/EJIM.2023.133935

The impact of ecosystem on the speedy internationalisation of born global firms in emerging markets

Mohammad Falahat; Zizah Che Senik; Yan-Yin Lee; Melissa W. Migin

This study presents the ecosystem of born global firms in emerging markets by combining international entrepreneurship, born global perspective and the forces contributing to the advancement of competitive capabilities. The qualitative approach through in-person interviews with six born global firms was employed. Thematic coding was performed to facilitate model building required for this study. Findings reveal that triggering facets of push and pull factors, government support initiatives, enabling factors of entrepreneurial characteristics, market orientation, learning orientation and networking strongly contribute to building the competitive capabilities of born global that leads to speedy internationalisation. This study extends the research agenda in the field of international entrepreneurship in emerging markets by presenting the ecosystem comprising seven triggering, supporting and enabling forces contributing to competitive capabilities that lead to the speed of internationalisation of export-oriented enterprises in emerging markets.