The new book Cases on Born Globals, edited by a fellow ie-Scholar, Prof. Erik S Rasmussen (University of Southern Denmark) 11 cases from all over the world and from different industries and aims to teach international entrepreneurship.
About the Book
Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced, and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly created firms.