IE in Practice: Jhon Murcia, Toxic Entertainment

Dr. William Vega (Jilin International Studies University), IE Ambassador for China, interviews Jhon Murcia from Colombia, the founder of Toxic Entertainment, a company focused on artistic and musical events in China. With more than fifteen years in China, Jhon tells  about his professional development in the audiovisual, advertising, music, festivals, and entertainment industry; the challenges and opportunities; changes and prospects of doing business in China.