A new editorial on “Global scaling as a logic of multinationalization”  by fellow ie-Scholars, Becky Reuber, Esther Tippmann and Sinead Monaghan is now published in Journal of International Business Studies (JIBS) and can be access here.

Within this article, the authors define global scaling – as a logic of multinationalization that seeks rapid growth through the replication of a global business model across foreign markets – and initiate a dialogue that will lead to greater discussion and research in this area.