IE in Practice: Latin American Entrepreneurship in China

Please find here an interview by Dr. William Vega Salas, IE Ambassador for Peru, with Juan Duran, a Colombian entrepreneur operating in China.

Juan completed his bachelor’s degree in Chinese language with an emphasis on business in China, he represented several Colombian companies in China, then he entered the wellness industry and founded the WELL-BEING LAB platform based in Beijing. He’s living in China for 16 years, the interview covers his first impressions upon arriving in China; the impact of the pandemic, the profile of the Chinese customer, the competitiveness, and the future of the wellness industry. It also touches on coaching, meditation, life purpose, insomnia, loneliness, and stress in China. Finally, Juan shares shares his experiences about how being a Colombian, a Latin American, influenced his activities, and the global plans for his company.