Call for Papers: Industrial Marketing Journal

Industrial Marketing Journal invites submissions for its Special Issue on

Generative Artificial Intelligence and Human Interaction in B2B Marketing Management

The special issue (SI) aims to delve deep into the underlying mechanisms, processes, challenges, and opportunities presented by the harmonization of machine learning algorithms, specifically Generative Artificial Intelligence (GAI), and human insights in industrial marketing strategizing and making strategic marketing decisions in the B2B industrial context. IE themed papers are welcome and within the scope of the SI.

Important dates

Submission opens: April 1,  2025

Deadline for submission: June 1, 2025

Guest Editors

The full CfP can be found here.