Industrial Marketing Journal invites submissions for its Special Issue on
Generative Artificial Intelligence and Human Interaction in B2B Marketing Management
The special issue (SI) aims to delve deep into the underlying mechanisms, processes, challenges, and opportunities presented by the harmonization of machine learning algorithms, specifically Generative Artificial Intelligence (GAI), and human insights in industrial marketing strategizing and making strategic marketing decisions in the B2B industrial context. IE themed papers are welcome and within the scope of the SI.
Important dates
Submission opens: April 1, 2025
Deadline for submission: June 1, 2025
Guest Editors
- Dr Md Imtiaz Mostafiz (University of Leicester, Leicester, UK), mim16@leicester.ac.uk
- Professor Paul Hughes (Lancaster University, Lancaster, UK), p.hughes10@lancaster.ac.uk
- Professor Lola Dada (Lancaster University, Lancaster, UK), l.dada@lancaster.ac.uk
The full CfP can be found here.