Co-authored by a fellow ie-Scholar, Dr. Natasha Evers (Trinity College Dublin, Ireland) and Drs. James Cunningham (Northumbria University, UK) and Thomas Hoholm, BI Norwegian Business School (Norway), the  2nd Edition of  Technology Entrepreneurship – Bringing Innovation to the Marketplace is now available at Macmillan International.

About the Book

The text combines comprehensive knowledge with applied skills to strategically transform innovations into viable businesses for commercial or social ends and provides researchers and students of Business, Science, Technology and Engineering disciplines with the knowledge, skills and practical approaches necessary to deal with the challenges involved in managing, commercialising, and marketing technological innovation and new business development. Blending theory, policy and practice, it examines the specialized field of ‘technopreneurship’ in combination with chapters devoted to business modelling, innovation, IP, commericalization, marketing strategy and product-market fit, internationalization, finance and organization. International Entrepreneurship, growth and scaling and digital entrepreneurship is also explored.

The book utilises examples and case studies from a range of countries and industry sectors to connect key concepts and theories within a practical context and is suited for undergraduate and postgraduate students studying technology entrepreneurship/business modules on business, engineering, science and computing technology programmes. There is a Companion book website with instructor teaching materials and student materials also available