International Business Review — Volume 27(5), pg 1045-1056
International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers
Man Yang
The extant research lacks information on entrepreneurial marketing in large international firms. This study explores the international entrepreneurial marketing strategies of multinational corporations (MNCs), and its results reveal that MNC marketing managers use bricolage to develop international entrepreneurial marketing. A novel finding of the study is that the international entrepreneurial marketing strategies of MNCs include co-innovation, accelerating customer value, and international expansion based on regional market leadership. Marketing managers use both parallel and selective bricolage in their international entrepreneurial marketing. Environmental uncertainty and entrepreneurship culture are important drivers of the implementation of bricolage to develop international entrepreneurial marketing. The research findings can inform MNC management of the options available to utilize corporate venturing to facilitate bricolage and in turn to realize international entrepreneurial marketing strategies.
International Entrepreneurship and Management Journal — Volume 14 (3), pg 671–680
Epistemological foundations of international entrepreneurship
Silvia L. Martin, Rajshekhar (Raj) G. Javalgi
International entrepreneurship emerged in recent years as a promising research stream focusing on how firms explore and exploit opportunities across borders, creating customer value and anticipating competitors’ moves. This study addresses international entrepreneurship literature challenges by analyzing more than seventy studies from the last twenty-four years that deal with the international new venture’s phenomenon. Particularly this study discusses five literature challenges: the increased amount of international entrepreneurship content among different journals; the different types of research conducted in the international entrepreneurship field; international new ventures and high-tech industry; the controversy in the definition and the different labels given to the firms with international presence right from their birth or shortly after; and, the factors that characterize successful firm internationalization. The study findings offer a comprehensive review, synthesis, and organization in the field.
Journal of International Entrepreneurship – Volume 16(3), pg 421-440
Jan Henrik Gruenhagen, Sukanlaya Sawang, Scott R. Gordon, Per Davidsson
The aim of this paper is to investigate the impact of the breadth and depth of international experience on subsequent new venture internationalisation and to what extent growth aspirations moderate these relationships. Drawing upon previous literature on international new ventures, human capital and growth aspirations, we tested our hypotheses using longitudinal data from the Comprehensive Australian Study of Entrepreneurial Emergence (CAUSEE). Our results support the hypothesis that breadth of international experience has a positive impact on internationalisation. Depth of international experience on its own does not predict subsequent internationalisation activities. However, results support our hypothesis that the interplay of a high growth aspiration and depth of international experience has a positive effect on internationalisation activities. Our study contributes to the research stream on new venture internationalisation by distinguishing between breadth and depth of international experience, suggesting that these dimensions are differentially linked to internationalisation. Further, we test for interaction effects between international experience and growth aspirations. We thereby add to the knowledge by illustrating that some types of human capital are only utilised when accompanied by growth aspirations.