Wach, K. Ed. (2019). Internationalization of Firms in the International Entrepreneurship Perspective. Warsaw, Poland: PNW.

Groenland, E. & Dana, L. (2019). Qualitative Methodologies & Data Collection Methods: Toward Increased Rigour in Management ResearchLondon: World Scientific.

Verdelho, V. & Silva, S. (2019), The Business Case Roadmap: how to implement the business case – the execution challenge, Actual Editora: Coimbra.

Verdelho, V. and Silva, S. (2018) The Business Case Roadmap: from the idea to the business case, Actual Editora, Grupo Almedina, Coimbra.

Zhuplev, A. (2018). Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset. Business Expert Press: New York.

Zucchella, A., Hagen, B. & Serapio, M.G. (2018) International Entrepreneurship. Edward Elgar Publishing: Northampton, Massachusetts.

Hisrich, R.D. (2013). International Entrepreneurship: Starting, Developing and Managing a Global Venture. Sage: Thousand Oaks, California.




Authors: Susana Costa e Silva, Maria Elo

New business environment is changing and influencing not only the consumer business, but also B2B sectors and their ways of functioning. In this ever changing scenario, new ventures and SMEs are turning their vulnerabilities and size constrains into competitive advantages. The case can be used to illustrate how  SMEs operating in B2B can address these challenges with efficient social media usage

Nata Pura

Authors: Susana Costa e Silva,  Maria Elo

This is a case focusing on a Portuguese firm that has built its internationalization strategy based on exporting a traditional product – pastel de nata – using innovative solutions.

The case gives students the opportunity to explore the following questions:

  • How can a startup innovate in a traditional product for a brand crossover?
  • How can the development of partnerships assist in producing and promoting pastel de nata?
  • How can diaspora networks foster the distribution of an ethnic product?

Qualtrics: Rapid International Expansion into a Global Firm

Author: Esther Tippmann and Sinéad Monaghan

This case and teaching note can be used for the following learning objectives:

(a)    To introduce the entrepreneurial models of rapid international expansion

(b)    To explore elements associated with the market selection and prioritization process

(c)     To discuss the challenges of developing substantial subsidiary and EMEA region operations within a condensed period of time and deriving suitable recommendations

(d)    To understand the differences between traditional internationalization processes (slow and cautious) and entrepreneurial/rapid internationalization

The case is available at Harvard Business Publishing.

EcoRegió Catalonia: Internationalizing Sustainable Regional Citizen Shareholder Ventures

Author: Tomislav Rimac of LUISS Guido Carli University, Rome

This case and teaching note can be used for the following learning objectives:

(a) to assess transferability and growth opportunities in different foreign markets of social ventures by applying embedded sustainability strategies from one market to another;

(b) to analyze the role of external agents acting as imitators and catalysts of internationalization;

(c) to explore social franchising as a specific market entry strategy; and

(d) to theorize about replication as an internationalization mode for social ventures.


ESC: Firm Growth Through Internationalization

Authors: Simon Harris of the University of Edinburgh and Margaret Fletcher of the University of Glasgow

This case and teaching note are about the growth and internationalization of a service firm and deals with the role of networks, partners and partner formation, the liabilities of foreignness and how firms acquire knowledge during the internationalization process.


Seepia Games: Planning a Launch Strategy for a New Collectible Card Game

Authors: Olli Kuivalainen, Heini Vanninen and Sami Saarenketo at the School of Business and Management at Lappeenranta University of Technology (LUT), Finland.

This case and teaching note can be used for the following teaching objectives:

(a) to assess possible international opportunities for a new product launch in the case of a small resource-constrained company which is operating n a global market;

(b) to analyze the available distribution channels and role of distributors and/or partners, i.e. various platforms, for the success of internationalization;

(c) to explore the role of standardization and adaptation in entrepreneurial international marketing strategy; and

(d) to theorize the choice of internationalization strategy (or internationalization pathways) for a small resource-constrained digital product-based company.


Growth Challenges of Small Manufacturing Ventures from Emerging Economies: The Evidence from Moldova

Author: Romeo Turcan, Aalborg University, Denmark

This case and teaching note focus on the issues and challenges of starting a small, family-owned, manufacturing company from an emerging economy, and of internationalizing such a new
venture from inception. They can be used for the following objectives:

(a) To explore the nature of international entrepreneurship in a fast-growing manufacturing international new venture.

(b) To explore organizational, management and strategic issues within the venture and the external – national and international – environment it operates in.

(c) To explore tensions and interrelationships between internationalization, market entry and market development, product portfolio development, growth strategies decisions.



Leave a Reply

Your email address will not be published. Required fields are marked *